How we work with brands
Draipe offers anonymized trend data to brands and retailers โ for example, telling a brand that their product was identified 500 times in a given week. This data is always aggregated across thousands of users and contains no information that could identify any individual.
โBrands only see counts and categories โ never individual users or sessions
โAggregated totals only are retained โ raw scan data is not stored long-term
โGroups smaller than 10 searches are never reported